As an innovation expert, Gisela Zweck facilitates projects and workshops for customers of various industries. The tasks range from product and service innovation to business model innovation and the development of concepts for digital transformation, as well as the development of innovation strategies across various industries. As founder and managing director of Magnify Innovation, she is also responsible for the commercial and legal affairs of the company. She completed an apprenticeship as an industrial clerk and studied law and business administration. She also holds certificates as project manager and innovation manager. Before founding Magnify Innovation, she held various management positions at Siemens Business Services and a medium-sized IT company. Gisela Zweck was a project manager with national and international responsibility for IT projects and IT services within Siemens Business Services. She developed training concepts in contract, claim and risk management and conducted numerous training courses. She was also a member of the certification committee for project managers. In addition, she teaches innovation management in training courses at TÜV SÜD Akademie and is a voluntary examiner for commercial and IT professions for the Munich and Upper Bavaria Chamber of Commerce and Industry.